The fastest growing premium beer brands in the world, Tuborg was launched at last here in Malaysia with a launch party that saw Aussie dance group, The Next Step, and local GBC Boys put on a show and DJ Ken and Maverick spin r ’n’ b club faves. Held at Mardi Gras, naturally JUICE was among the first to get a taste of what the rest of the world has been guzzling. The Danish beer’s signature promises a smoother less bitter drink than other beers, which means you can enjoy it a lot longer. But what really sold us on the Tuborg is its easy pull-tab cap. Bottle openers? Who needs them now!

Text David Chin
Image Tuborg