Fashion

Jeremy Scott Footwear for Adidas ObyO AW09

Posted July 18th, 2009 at 4:00 pm by Muna Noor

When it comes to a brand like Adidas it has to be about the shoes. Jeremy Scott gets mad crazy this Autumn Winter 09 for his continued collaboration with Adidas Originals’ Originals By Originals project. With 5 key looks, basketball shoes get prepped as snowboots, tongues start wagging, feet go global and get covered in Kenta cloth and feet will fly.

Using the essence of adidas’s groundbreaking Forum basketball shoe, Jeremy has transformed a classic, bold silhouette into something spectacular. One of our favourite pieces from his new AW09 collection, he’s turned it into a snowboot. The snow boot is snowboard themed, but with a one-of-a-kind look for day-to-day wear incorporates a soft and puffy upper and Jeremy’s signature strap and tongue logosfor an icon truly amplified. Out October.

Elevating Jeremy’s love for mid-cut basketball designs, this completely new look for this legendary Adidas creation gives it triple tongues for 3 times the attitude and guaranteed attention in colours we dig. Out August.

The newly updated Nizza 2 gets a unique canvas world map design added to the upper of this simple, wearable silhouette, corresponding perfectly with Jeremy’s globe map dress. Out August.

If it began in Africa, then this is way old school. The newly updated Nizza 2 gets a unique Kenta Cloth design added to the upper of the simple, wearable silhouette, corresponding perfectly with Jeremy’s Africa themed apparel. Out August.

Finally, returning with a rework, Jeremy Scott gives the chunky upper of the definitive ’80s basketball hi-topped design some extra lift. His Wings shoe get remixed in metallic silver and white, finished with lace jewels bearing Jeremy’s signature and available in October.

Get yours at the Adidas Originals Concept Store in Pavilion KL. More at www.adidas.com.

Click here for Jeremy Scott for Adidas ObyO AW09 apparel.
Click here for Jeremy Scott for Adidas ObyO SS09.
Click here to watch a video of Jeremy Scott talking about his Adidas Originals collaboration.

 

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Comments(2)

  1. [...] here for Jeremy Scott Footwear for Adidas ObyO AW09. Click here for Jeremy Scott for Adidas ObyO SS09. [...]

    by JUICEOnline.com » Jeremy Scott for ObyO AW09 (July 18th, 2009 at 6:53 pm)

  2. How Adidas Stole from AFRICA

    If Adidas wants to borrow inspiration from AFRICA then they should pay up or Give Credit Where due – This is my letter to adidas with regards to the misspelling of the word ‘KENTE’ and lack of ascribing the origin of the cloth use in their African Inspired ‘KENTA” Nizza 2 Hi sneakers

    Hi i noted that for a while now Adidas has been doing the materials of the world special edition shoes and clothing. I think this is lovely and commend adidas for this.
    As an African Designer I was also extremely excited by the release of Jeremey Scotts Africa Themed apparel. I was excited when i saw the African Inspired Nizza 2 Hi sneakers however i was saddened by the wrong description of the material used. The Adidas description stated that it was a unique ‘kenta’ cloth. Unfortunately Adidas has got it all wrong the cloth used on the shoe in question is actually the ‘kente’ cloth and not the ‘kenta’ cloth as has been published in all materials pertaining to the shoes.

    This lack of respect for the name and history of Ghana’s national cloth shows how little research and consideration was taking in fashioning or mimicking this shoe as an authentic African product.

    Kente is the trendiest and most renowned cloth in Ghana and possibly in all of Africa. The strip-woven cloth made by the Akan people of Ghana and the Ewe people of Ghana and Togo, is the best known of all African textiles. Its fame has spread globally where it is now one of the most admired of all fabrics in many parts of the world.

    Africa as it is a misunderstood, over exploited and misrepresented continent – If conglomerates like adidas wish to take inspiration from African art and textiles for their products the least you could do was provide an accurate historical description of the ‘borrowed’ design.

    The country of origin of the kente design was not published.
    Kente has been woven for centuries on looms by skilled artisans in Ghana and Togo – these designs are the daily bread of these Africans and the intellectual property of these artists and Nations as a whole.

    I am certain Adidas will not be happy if a small shoe and clothing factory in Ghana decided to utilise the Trefoil logo and the 3 – Stripes mark on their make shift line.

    So why is it that the culture and intellectual property of whole nations can be misrepresented by such a big company without and regard for the originators of the design.

    I would appreciate it if the name of the shoe could be corrected and the design origins of the material could be rightfully ascribed to its originators. I am sure this is either a typographical mistake or just a slight oversight as a company with such a rich history will not intentionally misrepresent the whole continent of AFRICA.
    thanks for your attention
    P.S No Africans were plagiarized in the making of this letter.
    Kwabena Boateng

    by kwabena Boateng (November 3rd, 2009 at 10:43 pm)

Drop your 2 sen here!





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